![]() "I translate not for BTS, but my fellow fans who through BTS find a sense of comfort or joy," Kim told Insider. She says she's forged many friendships from interacting with other fans through social media and feels that volunteering her time to translate content is a way of giving back to the community. Jiye Kim teaches at a high school in Sydney, Australia, during the day but volunteers her time - sometimes up to 15 hours a day around an album release - to translate BTS content in English for fans around the world. The fan club, called "A.R.M.Y.," is short for "Adorable M.C. for Youth."Īround a year after BTS debuted in 2013, their official fan club came together. While Korean heritage is an important part of the group's musical identity, Jiye Kim told Insider that for fans, it's been an "uphill battle" to see coverage from people who understand Asian and Korean culture. "Now, I think they see it as a responsibility - they're the largest K-pop group right now, and they're not going to hide their Korean identity. "In the beginning, BTS embraced their Korean identity, because they wanted to share narratives that were authentic to them, as Korean citizens," Youngdae Kim told Insider. The group incorporates social commentary on issues local to Korea, includes Korean dialects in their music (their song "Paldogangsan" is literally a rap about Korean regional dialects, dubbed "Saturi"), and wears traditional Korean Hanbok clothing (Suga dressed in Hanbok for the music video of his latest single "Daechwita"). Youngdae Kim told Insider that BTS's music is centered around their identity as Korean artists, which he says was rarely seen in the industry previously. ![]() "I'm able to grow alongside them."īTS performs "Idol" at "The Tonight Show Starring Jimmy Fallon" in September 2018. "A lot of their songs are interlinked with each other, so their lyrics aren't in a vacuum," Jiye Kim, a fan of BTS who is well known in the BTS fandom community for her English translations of BTS content, told Insider. One fan told Insider that she was drawn to the group's music that consistently shares messages that collectively come together as an "overarching storyline" that follows the group's growth as well as her own. grappled with social issues in Korea.Īround the time BTS debuted, however, Herman said it was "pretty rare" that groups used their music for explicit social commentary. Herman said that she believed BTS's music delved into K-pop's "early roots" where idol groups like H.O.T. "The whole company's philosophy is to make music that matters," Tamar Herman, a Billboard K-pop correspondent, told Insider. It often indicates a user profile.īTS performs in 2014 in Incheon, South Korea.īTS music typically includes a message about social issues for fans. Account icon An icon in the shape of a person's head and shoulders. ![]()
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